Wednesday, June 12, 2013

Fiserv Premier Banks Tap Quest Analytics to Energize Bank Sales and Customer Relationship Management

Community Banks across the country are taking notice of bank sales software tools and sales training solutions from Quest Analytics. In 2012, the number of Fiserv Premier customers tapping Quest Analytics to enhance their customer relationship management and bank sales capabilities increased by 300 percent. Karl Keller, President of Quest Analytics, said “We have such a strong user base of Fiserv Premier clients who embrace our solutions. Our bank sales and sales training solutions are the perfect complement for banks using Fiserv Premier as demonstrated by our continually growing list of customers. “

Quest Analytics’ products include IQLeads, IQProspects, and Teller Referral Assistant and all are designed specifically for community banks to help them improve sales by better understanding and serving the needs of their customers. Quest Analytics’ solutions work with any core banking solution. However, the company’s growing success complementing Fiserv Premier over the past several years is testament to the market leading sales solutions.

“This is so much more than software,” said Keller. “This is a complete sales solution that will transform your community bank. The combination of our bank sales software tools and bank sales training solutions provide Fiserv Premier customers with an industry-proven, complete solution.” According to recent studies, over half of customer relationship management and sales implementations by banks fail. The number one reason why is resistance to change at all levels of the bank.

Quest Analytics understands community banks and invests time in reviewing business processes and training and getting buy-in from staff across the bank before implementation of the tools. Champions and experts are developed across the organization as the key to the bank’s success.

In just under a year, Quest has added over a dozen new Fiserv Premier customers to its customer base. Keller said, “This is testament to the quality of our solution and the results our customers are experiencing affirms this every day.”